resal and Qwikcilver by Pine Labs partner to offer digital gift card solutions in Saudi Arabia

In line with its development plans for expansion and growth in the fintech market, resal, a leading company in prepaid digital cards, rewards and loyalty solutions in Saudi Arabia, has announced a strategic partnership with Pine Labs’ Qwikcilver, a leading, SaaS-based, fully-integrated, end-to-end Gift Card transaction management and distribution platform. This collaboration will integrate resal’s expertise in digital card solutions in Saudi Arabia with Pine Labs’ global experience in the issuance and management of digital cards for companies of various sizes, aiming to enhance and future-proof retail, hospitality, airlines and similar service businesses in seamlessly managing digital-card issuance and distribution management programs.

The partnership aims to reach a larger customer base within the Kingdom of Saudi Arabia. This comprehensive suite of solutions, serving diverse customer needs will offer significant operational efficiencies thereby enhancing the whole B2B and B2C experience through innovation. It will help companies keep up to speed with the latest developments in prepaid digital card issuance and program management in line with global best practices.

Following the partnership agreement, Mohammed Al-Ramami, Vice President of resal Commercial Sector at resal, commented, “At resal, we pride ourselves on being a leader in prepaid digital cardss, rewards and loyalty solutions. We are delighted to collaborate with Pine Labs’ brand Qwikcilver, one of the leaders in digital card issuance and management. This strategic partnership aligns directly with resal’s future vision of facilitating the entry of various companies into the digital card world by empowering them to issue and manage their digital cards.”

Commenting on the partnership, Sumit Mittal, Managing Director, MENA Region at Pine Labs said, “We are pleased to partner with resal to offer our expertise and expand our presence into the Kingdom of Saudi Arabia. Together, we aim to bring our future-ready digital Gift Card solutions to companies of all sizes and enhance the experience of their customers.”

Pine Labs is a leading merchant commerce omnichannel platform serving customers across India and Southeast Asia. Pine Labs serves the Middle East through its Regional Headquarters in Dubai. Pine Labs’ tech-first approach to digital payments and focus on simplification at the front end aims to help many businesses embrace fintech products at scale.

With its Corporate Office in Bangalore, India, brand Qwikcilver, an integral part of the ‘Issuing Business’ of Pine Labs, offers a cutting-edge, full-stack, end-to-end technology service solution in the prepaid Transaction Management, Gift Cards, and Sales/ Distribution Space, handling over 700 million transactions annually for various prepaid programs, digital gift cards, and loyalty programs. Qwikcilver has built a strong presence in multiple countries with live service engagements with more than 350 leading brands and major customers from the Retail, Hospitality and Airline Industries, across the following geographical  regions; South Asia – India, South East Asia and the Far East – Singapore, Malaysia, Indonesia, Philippines,  Middle East and Africa – Dubai, Abu Dhabi, Saudi Arabia, South Africa, Europe – Luxembourg, Italy and the Czech Republic, Australia, New Zealand and Hawaii in the United States of America, at  the present moment.

resal is recognized for its extensive strategic partnerships with both government entities and private sector organizations. As a leading tech company in Saudi Arabia, resal offers customer-centric solutions for prepaid digital cards, rewards, and loyalty. resal is committed to delivering an optimal customer experience through its digital cards, which feature more than 600 local and global brands.